March 1 is the deadline for teams to use the franchise tag on prospective free agents. Von Miller and Kirk Cousins are top candidates to receive the tag. to match any offer, or receive two first-round picks as compensation. Which NFL players are getting the franchise tag in ? If they don't match the offer, they get two first-round picks in compensation. to the non-exclusive tag, except the player gets paid an average of the top 10 salaries at. Monday is the deadline for NFL teams to place a franchise tag on a the tag is basically worth the average of the top five salaries at the player's position. receive draft pick compensation if they fail to match an outside offer.